Joseph Puthussery

Not so long ago, Cisco marketers were occasionally known to despair at the number of legacy systems that were housing old or disparate customer data points. So many systems with so many different data formats seemed too overwhelming a task to make it into something meaningful. Today, our Marketing o…

The only thing I love more than eating a pizza is making a pizza. It’s a challenging business. There’s the skill of achieving ideal dough for excellent crust depth and crispness. Choice of toppings (obviously, no pineapple). Where to cook, at what temperature and on what kind of stone. Pizza perfect…

Marketing, at its core, has always been about people. ‘Digital Marketing’ is something of a misnomer because Marketing is still about people. The digital piece just gives us exciting opportunities to connect with audiences and scale in new ways. Powered, of course, by data. I recently joined Josh Ja…

It’s apropos that I spent Valentine’s Day with my leadership team, thinking about what the future holds in digital transformation, specifically in marketing. We love talking about the future and all the possibilities ahead. Inevitably, in these conversations, my input will take an expected turn to t…